Long Beach, California, Rossi LLP, a full-service accounting firm, today announced the launch of a new brand identity along with additions to its leadership team. The new brand, which includes change of name, logo, and branding elements, signifies a renewed focus on client service using all the technological tools available in today’s fast paced environment. In order to stay focused, team oriented and provide the utmost in quality client service, firm management felt it was necessary to evaluate the brand and more importantly align the brand with its client service model. An established accounting and consulting firm with a 30-year history, the Rossi LLP rebrand signals a commitment to proactively advise growth-oriented small and mid-sized privately held companies, not-for-profit organizations, and high-net-worth individuals.
In addition to the firm’s rebranding, Rossi LLP has hired Tony Gales, CPA as Senior Manager of Tax & Accounting Services, promoted Jeff Lester, CPA to Manager of Audit & Accounting Services, and promoted Darlene Herrera to Manager of Tax Services.
Tony Gales, CPA rejoined Rossi LLP on October 20, 2014. Gales previously worked with the firm for 15 years beginning in 1993. With more than 20 years of public accounting experience, Gales will focus on the overall tax and accounting profile for the firm’s clientele. Gales is a graduate of California State University, Fullerton with a B.A. in Business Administration/Accounting Concentration. Prior to rejoining Rossi LLP, Gales served as Tax Manager for a local CPA firm and Controller for Active Ride Shop, a 23-store retail clothing company.
Jeff Lester, CPA was recently promoted to Manager of Audit & Accounting Services. Lester joined Rossi LLP in July, 2010. Lester is an experienced leader with expertise in audit and accounting services to privately-held businesses and not-for-profit entities. Lester is a graduate of the University of California, Santa Cruz with a B.S. in Mathematics. Lester also earned a Master’s Degree in Accounting from the University of Southern California. Prior to his promotion, Lester served as Audit Supervisor for Rossi LLP.
Darlene Herrera was recently promoted to Manager of Tax Services. Herrera joined Rossi LLP in 2006. Herrera will focus on advising in the areas of tax planning and compliance. Herrera is a graduate of the University of La Verne with a B.A. in Accounting. Prior to her promotion, Herrera served as Tax Supervisor for Rossi LLP.
Founded in 1984, Rossi LLP is a leading local Southern California CPA firm, based in Long Beach, recognized for providing quality service to clients in an efficient and timely manner. Rossi?s mission is to render quality service, provide a personalized yet objective approach in assessing all issues, and take a genuine interest in the prosperity and success of the firm?s clients. Our team of advisors is well equipped to provide an exceptional client experience.